Role of Graphic Design in Digital Marketing

Role of Graphic Design in Digital Marketing

Did you ever hear people to say that a single picture is worth a thousand words? The world of marketing and advertisement revolves through this.

Digital marketing is a buzzword today. And, graphic design is the most powerful art.

Graphic designing has guided digital marketing to the next level. In this competitive era of digital marketing, every company endeavours for a step forward than its competitors.

What is Graphic Design?

Graphic design is a symbiosis of artistic and professional disciplines that helps in developing marketing strategies or in conveying a specific message or some information to a target group of people through various modes such as, picture, shape, image, line, visuals, video, etc.

Tools for Graphic Design

A graphic designer uses various software or computer programs for crafting a design. Some of the examples are:

• Adobe Illustrator
• Adobe Photoshop
• Corel Draw
• Adobe InDesign
• Adobe Flash

Importance of Graphic Design in Digital Marketing

Design Speaks Better than Words: when it comes to the spreading or branding of one’s business, the design comes first and then comes the words. A catchy design conveys any message much more loudly, clearly and efficiently to the consumers than words.

Helps in Creating a Strong Impression: As per stats, a visual illustration receives 94 percent more attention than any usual content. An impressive graphic, therefore, helps to attract more traffic in the first instances and also keep them sign in.

Helps Maintaining Trust: Generally consumer have a short attention span of 8 seconds to judge your business while surfing through the ocean of information.

A poor design will fail to communicate your brand’s message effectively and a clear stellar visual accompanied by a brief statement can gain more attention. Thus you should use every opportunity by using great graphic design to develop your brand, consumer’s trust and confidence in your business.

Importance of Graphic Design in Social Media: The benefits of graphic designing can also be witnessed on social media. Thanks to the easy availability of super-fast internet and fast growth of social media, one can broadcast its message to global customers very effectively and in no time by using various social web platforms like Facebook, Twitter, Facebook, Instagram, Linkedin, etc. If the info-graphic used by the client is effective enough to grab the attention of prospective customers.

A Good Design can Narrate a Story: A creative graphic design and info-graphics can improve the SEO or blog quality, as the visual appeal can promotes the communication of ideas to your viewers by enhancing the aesthetic values and by increasing the emotional attachments with the readers.